This ad, spotted on a BART train on the way to work in downtown San Francisco this morning, represents what could be one of the best examples of corporate PR BS known as "greenwashing."
How can water flown nearly 6,000 miles from a remote island, and bottled in potentially toxic plastic that can only be downcycled, be eco-friendly? It can't. Check out the Greenwash Brigade's details today, and return there for more about phony "green" claims by corporations.
Even Mayor Newsom derided the appearance of Fiji water (which he diplomatically didn't mention by name, but was clearly referring to) at a green tech event he attended in Los Angeles a few months ago.
This reminds me of a recent Clorox "green" campaign showing smiling, sunny children on swings. Clorox has a new line of "green" cleaning products, endorsed by the Sierra Club, but chlorine bleach is a nasty thing, as its manufacture releases dioxins. OK, at least chemicals makers say they are reducing the release of dioxins.
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It should come as no surprise that the Coca-Cola Company developed a program to discourage restaurant customers from drinking tap water (Business Day, Aug. 20). It is not alone. Robert S. Morrison, vice chairman of PepsiCo, said in 2000, ”The biggest enemy is tap water.”
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Posted by: alice | 2010.09.17 at 06:29 AM
Greenwash it is. There is no need to skate around the obvious.
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I love the line about having fresh water stored in a potentially toxic bottle. Quite ironic!
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This ad, spotted on a BART train on the way to work in downtown San Francisco this morning, represents what could be one of the best examples of corporate PR BS known as "greenwashing."
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This ad, spotted on a BART train on the way to work in downtown San Francisco this morning, represents what could be one of the best examples of corporate PR BS known as "greenwashing."
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This ad, spotted on a BART train on the way to work in downtown San Francisco this morning, represents what could be one of the best examples of corporate PR BS known as "greenwashing."
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Posted by: Clara | 2008.12.21 at 02:15 AM
Greenwashing. Yes unfortunately this is part of the ugly side of marketing.
Posted by: Vancouver computer recycling | 2008.12.18 at 11:39 AM
There’s a great video on San Francisco I Am where hundreds of teens in the Bay Area ditched their video games at home and headed for the biggest green festival in the nation. The Festival was held in San Francisco and the kids learned AND taught one another about climate change and green jobs. Even Chuck D from Public Enemy was there.
You can check out the video here:
http://www.sanfranciscoiam.com/videos/c898d779b574
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It is disgusting how these companies squeeze out money from their customers saying they are eco friendly. I think this will continue as long as we customers blindly purchase the products without enquiring the facts.
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