Cutting the paper trail of junk mail

Emailers like to spit about spam, so Congress passed laws to fight the impossible torrent of virtual junk mail and protect "legitimate" direct marketing. But no laws serve to slim the more than 4 million tons of direct mail envelopes, postcards, and catalogs and political tracts sent each year (direct mail pseudoscience wields so much influence that its grand poobah, Karl Rove, is "Bush's brain")—which arguably cause more of a personal nuisance and obviously harm the ecosystem more than spam.

People relish full-color, glossy catalogs and magazines, which Forest Ethics' Victoria's Dirty Secret campaign this winter tried to make unsexy. How does one lingerie peddler get the cojones to waste trees on a million unrecycled catalogs a day? Playboy's circulation is triple less than that, but at least it has articles. Still, smart companies can groom their brand and save money by greening their catalogs, as GreenBiz suggests:

If the entire catalog industry made the simple step of shifting to just 10% recycled content, the annual environmental benefits would be enormous, saving enough wood to build a six-foot fence stretching seven times across the United States.

Jeff of Sustainablog wonders "if paper catalogs aren't outdated to some degree, since the same thing can be done on the Web." Luckily for magazines, that industry's Folio prize just introduced the Aveda Environmental Award. Winners use post-consumer recycled paper, soy inks, and no chlorine; they include (no surprise) Plenty and Natural Health. Joel Makower applauds but notes, "The acid test will be if Aveda can infect the mothership -- that is, get its parent company, Estee Lauder, to adopt a similar policy for its myriad consumer brands."

Comments

[Enhancexl]

I really appreciable blog/site that post great review with their honesty & sincerely . I really love those peoples who are honest & keep smiling & share information with everyone. Thanks

Enhancexl

[Natural Herbals Store]

Wow i must really say that your site/blog is superb in all way. Webmaster done great job & well maintain.This post or information is really helpfull for me thanks.

Natural Herbals Store

[Fbook Games Cheats]

Hello Everyone !

I want to thanks to admin for sharing helpful information with us. I hope for getting more helpful information from you in future & I must say that your site/blog have well designed & manage by webmaster. I waiting for your next useful tips. Thanks !

Fbook Games Cheats.

[Natural herbals]

Natural herbals Store Provide Huge Health care Products world wide range concern on men's health, women’s health, alternative health, sexual health, weight loss & skin care & much more discounted available with best quality & varieties. Have a look please - http://www.Naturalherbalsstore.com/

[Skin Care]

We offer market best skin prevention , anti aging , acne treatment with simple steps. You will get 100% results as you expect for. What are you waiting for try out best skin care products & feel like a queen. Order Now & Get Shipping World Wide. Have a look at http://www.skin-solutionz.com

[onlinemovieez]

You Can Watch Online New Romantic, Comedy, Horror, Sexual And Moral Hollywood Full Movies 100% Updated and totally Free Available Only At: http://onlinemovieez.info/

[Revitol]

Use Revitol to achieve firmer, tighter, younger and more beautiful looking skin. Revitol is at the cutting edge of safe and natural skin care products. www.Revitolskincarez.com

[penis enlargement]

Well i mostly see this kind of things in all blogs that peoples are always commenting about different matters and topics instead of the topic they are on to, so this kind of things really makes me upset, because i always expecting to spread conversation at this kind of blogs and forum for improves my knowledge base. www.Gordoniihoodia.net

[penis enlargement]

Well i mostly see this kind of things in all blogs that peoples are always commenting about different matters and topics instead of the topic they are on to, so this kind of things really makes me upset, because i always expecting to spread conversation at this kind of blogs and forum for improves my knowledge base. www.Gordoniihoodia.net

[vigrx plus]

I know that there are men who are not yet satisfied of what they have and thanks to technology today because they can be satisfied now.

[vimax pills]

I checked out your show a while ago, and I wanted to email you because I think you have a really great concept. Your shows are interesting, and I've had fun listening through them. The episodes keep getting better and better.

[Vigrx Plus]

I would like to say you all some this. This type of blogs is very informative but some guys miss use it just like thay divert the topic and I don’t like this . http://www.penisenlargementy.com

[hairy]

ya rite but some times its not work yaar. Give me some more info

[davian]

A blog which doesn’t allow comments is still a blog. When I started blogging over six years ago, there were many many blogs already. Yes, I know it seems to many as if in the year 2000 you had to hunt around to find a blog. You didn’t. They were “everywhere”. Most have just closed down since then.

[Arthur mcbeth]

Well, leaving aside hilarious regional paper names, and midge/midget confusion (an easy mistake to make).

http://www.sony-conferencing.com

[Ralph emerson]

Very true.

http://www.sony-conferencing.com

[David law]

Processing paper from virgin timber also requires large amounts of energy—in 2000, the pulp and paper industry contributed an estimated 9 percent of total manufacturing carbon emissions in the U.S.
http://www.vividads.com.au/

[charmspray@gmail.com]

According to the Pulp and Paper Products Council, the total amount of paper consumed in Canada in 2004 was 4,586,000 tonnes. StatsCan clocked Canada’s population in 2004 at 31,974,363.

[paper shredder]

So the next time you are out buying paper, take the time to look for a ream with a high percentage of post-consumer recycled content.

[elsa]

yeah, I'd like to get credit card companies to stop wasting paper on all those 0 percent rate card offers. ugh.

[green LA girl]

I've been trying to wage my own war against junk mail -- Would link you, but I'm not allowed --

It'll still be a few more weeks before I can tell whether or not this war's working, however --