This ad, spotted on a BART train on the way to work in downtown San Francisco this morning, represents what could be one of the best examples of corporate PR BS known as "greenwashing."
How can water flown nearly 6,000 miles from a remote island, and bottled in potentially toxic plastic that can only be downcycled, be eco-friendly? It can't. Check out the Greenwash Brigade's details today, and return there for more about phony "green" claims by corporations.
Even Mayor Newsom derided the appearance of Fiji water (which he diplomatically didn't mention by name, but was clearly referring to) at a green tech event he attended in Los Angeles a few months ago.
This reminds me of a recent Clorox "green" campaign showing smiling, sunny children on swings. Clorox has a new line of "green" cleaning products, endorsed by the Sierra Club, but chlorine bleach is a nasty thing, as its manufacture releases dioxins. OK, at least chemicals makers say they are reducing the release of dioxins.